1. Overview of Growth Impact Group LLC Services
Growth Impact Group LLC, along with its affiliates and subsidiaries, offers a range of data management, distribution, analytics, and marketing services. These services are designed to assist our clients in enhancing the relevance of their marketing and communications, as well as in gaining a deeper understanding of their consumer base. Our clients utilize these services across various channels, including direct mail, email, display, mobile, and multimedia.
The majority of the data we handle is sourced not directly from our website but through our partnerships with other entities. These include data suppliers, business partners (like advertising networks and online platforms), data service providers, agencies, and our direct clients. This Privacy Policy is provided to inform consumers and other interested parties about how we manage and utilize the data in our possession. For details specific to data collection via our website, please refer to section 4, "Information Gathered Through Our Website.” This policy encompasses information collected both from third-party sources and our website.
As an organization committed to responsible data management, Growth Impact Group LLC is dedicated to upholding the principle that consumers should have control over how their data is used for marketing purposes. We strive to provide clear choices regarding the use of personal data in marketing activities. For more information on how to opt out of our database or certain services offered by our business partners, please see section 7, “Your Data Management Choices and Rights to Opt-Out”.
2. Categories of Data Handled by Growth Impact Group LLC
Growth Impact Group LLC acquires and processes data from a diverse range of sources. These include consumer-oriented businesses, applications and services, companies catering to other businesses, as well as data compilers and suppliers. Additionally, we may access data from public domains like social media, census information and other public records. Among the data we handle, some constitute Personal Information (PI) or are associated with PI. PI typically encompasses details such as names, postal addresses, telephone numbers, and email addresses.Moreover, a significant aspect of our services involves the use and provision of "business to business" (B2B) data. This type of data is sourced from various channels, including public directories, official filings and publications, surveys, and subscription records.We also gather specific information when you visit our website, detailed further in section 4 titled “Information Gathered Through Our Website”.
3. Utilization of Personal Information in Our Services
Growth Impact Group LLC employs Personal Information (PI) in a variety of ways to enhance the products and services we provide. Examples include:a. Assisting companies in executing, targeting, and refining direct mail, email campaigns, as well as marketing through possible display, mobile, and social media channels.
b. Aiding companies in gauging the effectiveness of advertising campaigns, both online and offline. This involves analyzing which marketing messages are most effective with specific consumer demographics, or identifying which types of advertisements are more likely to result in purchases.
c. Developing consumer attribute groups – classifications based on shared personal interests or preferences (“Data Segments”). These Data Segments, which might relate to individuals, households, or unique online identifiers, can include interests like sports, travel, living in certain neighborhoods, or belonging to specific professions. Marketers use these Data Segments to customize more relevant advertisements and offers for user groups, or to enhance their understanding of their customer base and improve their databases.
d. We also apply PI and Data Segments in assisting companies and data platforms with “cross-channel” marketing – this involves the analysis, identification, and creation of potential marketing “audiences” across various channels, like web, mobile, TV, or radio.
Furthermore, in our online marketing efforts, such as through web, mobile, or possible cable TV technologies, we may anonymize PI (for instance, by hashing an email address or using another identifier) to reach consumers via online display media. These efforts often involve the use of cookies and similar technologies, typically linked with unique online identifiers. Similarly, our online interactions with consumers, whether through websites, online ads, or emails, may utilize these technologies, which may include unique online identifiers. For more information about these technologies, refer to section 6 titled "Ethical Use of Cookies, Web Pixels, and Responsible Domain Management". To opt out of the use of these technologies by many marketing applications employed for third-party behavioral tracking and ad targeting, please see section 7 titled “Your Data Management Choices and Rights to Opt-Out”.
The above methods are not an exhaustive list of how we might use PI and other data. (Additional details about our products and services can be found on our website.) In essence, by enabling companies to reference PI and other data in their communications, our goal is to increase the likelihood of consumers receiving relevant and desired offers, content, and ads, rather than unwanted ones.
4. Information Gathered Through Our Website
The primary audience for our website at Growth Impact Group LLC is businesses interested in our services, though we also welcome individual consumers seeking information about what we offer. During your interaction with our website or via email communication, we may collect the following types of information:
a. Personal Information: If you engage with our website for purposes such as requesting information, subscribing to a newsletter, registering for an event or service, or logging into a service or application we offer, we may ask for and you may provide certain personal information (PI). This PI can be used for various business-related purposes, including managing your account, delivering services, sending communications and administrative emails, addressing your inquiries, and disseminating marketing and product updates. It also aids us in analyzing customer utilization of our website or services.
b. Non-Personal Information: Irrespective of whether you create an account or provide us with PI, we collect other information during your visit to our website. This may encompass:
i. Details about your browser and operating system, the date and time of your visit, along with other browser or device information.
ii. Your IP address, which is used to infer your general geographic location.
iii. Your clickstream data and URL referral information (like the website or social media platform that led you to our site).
iv. The areas of our website you visit, interact with, and the duration of your visit.
v. A unique identifier, potentially linked to a cookie, device identifier, or similar technology.
We may collect or store the aforementioned information through cookies, web beacons, and analogous technologies. These may be used for targeting or retargeting ads to you when you browse the Internet or use your mobile device. We reserve the right to amalgamate any information, including PI, that you provide to us.
Should you choose to discontinue receiving our corporate emails, you can opt out by clicking the “unsubscribe” link in the footer of our emails. Please note that account deletion doesn't equate to immediate erasure of your PI. We may retain your information to comply with legal obligations, prevent fraud, resolve disputes, assist in investigations, enforce our terms, and for other actions permitted by law. Even after opting out, you may still receive communications pertinent to your transactions and interactions with our services.
5. Data Sharing and Third-Party Collaborations at Growth Impact Group
Growth Impact Group prioritizes responsible data management, particularly when it involves Personally Identifiable Information (PI) and Data Segments. Our approach to collaborating with external parties and sharing data is detailed as follows:
a. Engaging with External Service Providers: We may entrust specific data, including PI and Data Segments, to carefully chosen external service providers and business partners. This is done to enhance our service delivery and to support customer-requested services. The scope of such data sharing is limited to activities necessary for service provision, as elaborated in this Privacy Policy, and includes purposes like advertising delivery, data analytics, and service implementation.
b. Partnership with Business and Data Entities: We engage in data exchange and may provide data, encompassing PI and Data Segments, to our strategic business and data partners. This includes entities offering unique marketing solutions or data services. The objective of this exchange is to facilitate more effective advertising solutions and analytical insights for our clients and their audiences.
c. Corporate Changes and Data Transfer: In scenarios where Growth Impact Group undergoes significant corporate changes, such as being acquired or selling substantial assets, our data holdings, including customer data, may be part of the assets transferred to the new entity. This also includes sharing data for due diligence in any potential corporate transaction.
d. Data Sharing within Our Business and Client Network: Growth Impact Group operates within a broad network that includes subsidiaries, affiliates, strategic partners, and clients. Our commitment to enhancing service offerings and operational efficiency may necessitate the sharing of certain data within this network. This includes a diverse array of entities, each playing a unique role in our broader business ecosystem. It's important to note that any data sharing, whether with our internal network or external clients, is subject to rigorous data management and privacy standards. We ensure that all data handling aligns with the highest standards of confidentiality and security, upholding our commitment to privacy and data protection.
e. Compliance and Protection Measures: In circumstances where legal compliance or the protection of our company’s rights is necessary, Growth Impact Group may disclose data. This includes adherence to legal requirements like responding to legal processes or safeguarding the rights, properties, or safety of our organization and related parties.
f. Utilization of Website-Collected Data: Data collected through our website, such as names and email addresses, is used for marketing and business operations. For instance, providing us with your contact information might lead to inclusion in our marketing database for receiving newsletters and updates about our services. We respect your communication preferences, offering easy opt-out options in our email communications.
6. Ethical Use of Cookies, Web Pixels, and Responsible Domain Management
In this section, Growth Impact Group outlines its commitment to the ethical use of digital technologies, including cookies and web pixels, in conjunction with our domain acquisition and email marketing practices, ensuring all activities are in strict compliance with data protection laws.
a. Cookies: Choice and Control: We employ cookies - small data files used by websites - to enhance user experience, such as by remembering login credentials and personalizing site visits. We respect user autonomy; hence, our website provides clear options for users to opt-in or opt-out of cookie usage. Adjusting your browser settings to manage cookies is also possible, although this may affect the optimal functionality of the site.
b. Web Pixels and Beacons: Pixels or web beacons are embedded in various digital contents, like web pages and emails. They help us understand user interactions by transmitting information from your browser to our servers. We ensure that our use of these technologies is transparent, and users have the option to opt-out of such tracking where applicable.
As part of our commitment to responsible marketing, we acquire and manage domains from which we send targeted emails. We ensure that all our email campaigns provide clear opt-in and opt-out choices, complying with legal requirements and respecting user preferences. This practice extends to our use of cookies in emails for tracking engagement and gathering insights, where user consent is paramount.
When collaborating with partners who might set cookies or use similar technologies on our domains, we ensure these partners adhere to our privacy standards, including honoring user preferences for opt-in or opt-out.
Our website and emails may use cookies for purposes such as storing login information and tailoring user experience. We also utilize these technologies for targeted marketing, always providing users with clear choices to opt-in or opt-out. This commitment to choice is integral to our strategy of delivering relevant and personalized content while maintaining the highest levels of website security and functionality.
We recognize that our business partners, involved in data sharing or domain operations, may also use similar technologies. In all such cases, we prioritize partnerships with entities that respect and adhere to strict data protection and privacy practices, including providing clear opt-in and opt-out options for users.
7. Your Data Management Choices and Rights to Opt-Out
a. Opting Out of Growth Impact Group's Database: If you wish to remove yourself from Growth Impact Group's database, please use this link to send us an email. In your email, kindly include your full name and current address. Providing past addresses from the last five years can assist us in ensuring a comprehensive opt-out, even if your current address details are not yet in our database. Upon opting out, we will cease utilizing your data in our proprietary database for customer-targeted advertising, including email, direct mail, or online displays. This process typically takes 30 to 60 days across all our systems. Note that this action will only remove your data from Growth Impact Group’s database and not from those of our customers or partners.
b. Opting Out of PI Sharing and Online Targeted Advertising: To opt out of your Personally Identifiable Information being shared with third parties or used in online targeted advertising, please click this link and follow the provided instructions. For broader opt-out from third-party ad platforms and networks, including those we may have previously shared data with, we suggest using the opt-out features of the Network Advertising Initiative and the DAA’s AboutAds program. Opting out will place opt-out cookies on your browser or device, signaling your choice. This will not eliminate ads but will typically stop the customization of ads based on inferred data about you. Remember, opt-outs are browser-specific, so performing the opt-out on one browser or device does not apply to others you may use. Additionally, if you acquire a new device, switch browsers, or clear cookies, you will need to opt out again.
c. Accessing, Updating, or Deleting Your PI: To request a copy of your PI, or to amend, modify, or delete it (subject to certain conditions), please contact us at support@growthimpactgroup.com. Be sure to include your full name, current address, and specify the right you wish to exercise. Additional verification may be required for these requests.
d. Email Unsubscription Options: In our emails (sent either by us or on behalf of a client), we always provide a method for you to opt out of future communications. Typically, this is through an “unsubscribe” or “opt out” link located in the email's footer.
e. Managing Cookies: You have the ability to delete or disable cookies via your web browser settings at any time. However, be aware that this action may limit your use of certain features on our websites and services.
8. Policy on Contact and Communication
Whenever you submit your Personally Identifiable Information (PI) through a form on our website, for example, during registration for a free trial of our products, you provide consent for Growth Impact Group, along with our subsidiaries and affiliates, to use your email address and phone number for marketing purposes and analytical assessments. This includes contacting you about Growth Impact Group products. You retain the right to withdraw this consent at any point. To opt out of such communications, simply reach out to us at support@growthimpactgroup.com.
9. Commitment to Data Security and Integrity
Growth Impact Group is dedicated to safeguarding the data under our care, ensuring its secure storage and transmission. To this end, we employ a range of security measures, which may include physical safeguards, electronic barriers such as firewalls, as well as encryption and hashing techniques applied to data, especially Personally Identifiable Information. Access to this data is strictly controlled and monitored. Despite our rigorous security protocols, it's important to recognize that no system can be entirely impervious to potential hacks or unauthorized intrusions. As such, while we strive to protect your data, this Privacy Policy does not imply a guarantee of absolute security against such occurrences.
10. Rights of California Residents
As a resident of California, you are granted specific rights regarding your Personally Identifiable Information (PI) under the California Consumer Privacy Act (CCPA). These rights include: (i) the right to be informed about the collection, disclosure, and potential sale of your information; (ii) the right to request the deletion of your PI, with certain exceptions; and (iii) the right to opt-out of the sale of your PI. For detailed information on the PI we gather and our methods of data collection, please refer to section 2 titled “Categories of Data Handled by Growth Impact Group LLC”. Further, section 3 titled “Utilization of Personal Information in Our Services” explains our usage of your PI.
If you, as a California resident, wish to exercise any CCPA rights, you can initiate the process by emailing us at support@growthimpactgroup.com, or by selecting the “Do Not Sell My Info” option available at the bottom of this webpage. We aim to respond promptly and within the legally allowed timeframe upon receiving such requests. Verifying your identity, possibly requiring government-issued identification, will be a necessary step before we can fulfill your request. For requests submitted through authorized agents, we will undertake verification to confirm the consumer’s identity and the agent’s authorization. It's important to note that we can address up to two such requests from a consumer per year. Additionally, the CCPA ensures that you will not face discrimination for exercising any of your rights under this act.
11. Privacy Rights for Residents of the European Union and United Kingdom
Individuals residing in any European Union member state or the United Kingdom are afforded specific privacy rights under the General Data Protection Regulation (GDPR) and its UK counterpart. These rights include: (i) the right to access your Personally Identifiable Information (PI); (ii) the right to rectify any inaccuracies in your PI; (iii) the right to request the restriction or erasure of your PI; and (iv) the right to oppose the processing of your PI. To understand the types of PI we collect and our methods for doing so, please refer to the “Categories of Data Handled by Growth Impact Group LLC” section. Details on how we utilize your PI can be found in the “Utilization of Personal Information in Our Services” section.
For EU or UK residents wishing to exercise any GDPR rights, you are invited to send us an email at support@growthimpactgroup.com, detailing your specific request and the relevant PI. We are committed to responding promptly and within the legally allowed time frame. Prior to addressing your request, we will undertake necessary steps to verify your identity, which may include the requirement of government-issued identification.
12. Enquiries or Feedback
If you have any enquiries or feedback regarding the privacy practices or data products of Growth Impact Group, please feel free to reach out to us at the following address:
Growth Impact Group LLC1712 Pioneer Ave, Suite 2635, CHEYENNE, WY 82001, USA,